Identifying patterns in creatives - Creative Cockpit & Testing Log

In this article, you'll learn everything about the Creative Cockpit and the Testing Log.

The following topics are covered:

• Using the Creative Cockpit
• This is how the testing log works
• Automatic group recognition
• Customizing the naming convention & groups
• Preparation of testing log reports

More helpful articles:

• Getting started with DatAds
• Identifying Winning Ad Creatives - Top Creative Reports
• Group Creatives by Similarities - Creative Comparison Reports
• Collect creative inspiration - Inspiration Boards

In this video, we have covered all relevant topics in detail. If you prefer to read, you can find the relevant information below in the blog.

Using the Creative Cockpit

Creative Cockpit is your one-stop shop if you want to get a brief but important overview of your current Creative Mix. You'll get insights into what your media mix looks like, as well as the percentage distribution between your landing pages, headlines, and descriptions.

Below the Creative Cockpit, you'll find the DatAds Testing Log, which is automatically generated after the first connection is created. DatAds AI analyses your ad names and tries to identify certain patterns in them. You will receive the result as a testing log.

Of course, the AI only works as well as your naming convention is. If you don't have a clean naming convention for your ads yet, you can this item Read through recommendations for correctly naming your ads.

This is how the testing log works

When you navigate to the testing log the first time after you've created the first connection (Meta or TikTok), you'll see the result of the initial analysis of your ad naming convention. Since we load data from the last 30 days first and then the last 12 months, you should wait up to 24 hours before you start setting up the testing log correctly.

The idea behind

The goal of the testing log is to show you the best creative combinations for each product/service over a specific period of time. For this to work properly, you need to have a clean naming convention. If this is the case, DatAds can show you the best combination of your ad elements over a period of time based on the most important metric for you, such as number of sales or leads.

So you know exactly which content creator with which concept, ad angle and landing page will give you the best results.

If you only have one product/service, you can of course omit the filter at product level. For each column, you should record the most important tests for you. Which we would recommend to you can be found in this item.

Automatic group recognition

After the first initial connect to Meta or TikTok, you will already see the first groups and a first testing log suggestion. Over time, further testing will identify new groups. When these are recognized by our AI, they will be suggested to you via a bell notification.

You can either accept these suggestions and assign them to a corresponding column, or delete them. Of course, you can also manually add groups to the testing log.

Customizing the naming convention & groups

The editing pen in each column takes you to the editing mode of the testing log.

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Basically, the groups work via a Ad name contains filter. But you also have the option to switch to Ad Group and Campaign Name.

If you only have one product or service, it's best to name your product group after it and don't filter it. To do this, click + New and just set the name of the group.

Using the drag and drop function, you can assign the groups to the appropriate columns. You also have the option to customize the names of the columns

Consistent and easy use of your naming convention

Going through the naming convention in every account and with every ad is time-consuming. That is why you will find the naming convention you have defined for each client to copy. All you have to do is replace the placeholders with the correct description. Choose the delimiter that's right for you, and DatAds will take care of the rest.

Preparation of testing log reports

If you want to find out the winning creative combination over a certain period of time, or specifically from individual campaigns, you can do this via a separate testing log report. To do this, click the 3 dots next to the ad name template and choose”Save as Report” off.

After you on “Save as Report” Once you have clicked, DatAds creates a new report for you. Here you can then, as usual, via the “Add filter”Add a function, such as a campaign filter. For example, if you work with another agency in the same account and a different naming convention is used, after you have applied the filter, you can have the naming convention analyzed again using the AI button.

Here are some more helpful articles about using DatAds:

• Getting started with DatAds
• Identifying Winning Ad Creatives - Top Creative Reports
• Group Creatives by Similarities - Creative Comparison Reports
• Collect creative inspiration - Inspiration Boards