The
Podcast
The podcast for marketers and creative strategists
On the Ad Creative Insider Podcast, we talk with leading creative strategists and performance marketing experts about the most effective ad strategies of our time. Practical, data-driven, and always focused on what truly works.

The latest episodes
Sebastian Decker & Max Modrich

Wie du Google Demand Gen mit der richtigen Creative Strategy auf über 2.8 ROAS skalierst
Hast du dich auch schon gefragt, warum deine Performance oft einbricht, sobald du dein Ad-Budget erhöhst? Viele E-Commerce-Unternehmen erleben, dass bei höherem Spend die Frequenz steigt, die Klickraten sinken und die mühsam aufgebauten "Winning Ads" plötzlich nicht mehr funktionieren.
Alex Acht

From Coca-Cola to Laserluca: Alex Acht and His Strategy Behind Millions of Views
In this episode: We are joined by Alex Acht, Head of Content at Laserluca, who manages the strategy behind one of Germany's largest YouTube channels. We talk about organic content marketing on YouTube and how to produce relevant content for your target audience consistently over the years.
Jan Stranghöner

The 50+ Blind Spot: Stop Burning Your Budget and Start Targeting the Real Spending Power
The Forgotten Audience: Is This Where the Highest ROAS Is Hiding?
Kevin Kreutzberg

Selling High-Ticket Products: Why Traditional Performance Logic No Longer Cuts It
In this episode, we take a deep dive into the future of high-ticket e-commerce. Joining us once again is Kevin Kreutzberg—a leading expert in high-ticket products and strategic marketing.
Adrian Piegsa

Why Your Shopify Store Gets Traffic but Still Doesn’t Convert – and What High-Performing Brands Do Differently
Why don’t higher ad budgets automatically lead to more sales?
Because the store itself is often the biggest lever. This episode breaks down what separates high-performing Shopify stores from average ones – and why structure, clarity, and psychological guidance are critical for conversion.