Wie funktioniert Demand Gen bei Google – und wann lohnt es sich wirklich?

In our very first English podcast episode, we decode why UGC (User-Generated Content) remains a key player in today's media mix. Our guest, Jim Schrön, co-founder of GoViral, shares his journey from starting a Dutch UGC-focused creative agency to expanding into a full-service creative powerhouse.

What makes a creative strategist and how do you combine data-based insights with creativity? Laura is a creative strategist at Perspective and works daily at the interface between performance and creative teams. Your task? To develop ads that are not only creatively convincing, but also perform based on data. In today's podcast, Laura shares how target group research forms her foundation, how she integrates current trends and platform developments into her work, and why close collaboration between performance and creative teams is so crucial.

Jan, the founder of Nerds GmbH, is probably one of the most experienced experts in performance marketing and has been accompanying major brands and startups on their way to successful paid social campaigns for years. In today's podcast, we talk about how startups and large companies differ in marketing, what role speed and budget play, and why branding is crucial for long-term success. Jan shares exciting insights and real practical tips from his work. An inspiring conversation you don't want to miss!

How do you reach target groups who don't just click — they actually buy? In this episode, we talk to Siamak Ghofrani, founder of the Muydozo agency, about the art of really understanding target groups with avatar hacking — and why Pinterest Ads are an underrated performance lever, especially for e-commerce brands. Siamak shares his approach on how to think about personas based on data, what mistakes brands often make when targeting, and what really matters when it comes to creatives on Pinterest. Also: When is Pinterest Ads worthwhile as a channel — and what does a scalable setup look like?