The
Podcast
The podcast for marketers and creative strategists
On the Ad Creative Insider Podcast, we talk with leading creative strategists and performance marketing experts about the most effective ad strategies of our time. Practical, data-driven, and always focused on what truly works.
The latest episodes
Jakob Strehlow
Recruiting Ads in 2026: How Top Companies Attract Qualified Talent on Social Media
How are companies actually landing top-tier talent through social media today - while traditional job boards like StepStone or Indeed continue to lose their edge?
Lars Speck
Why Some Health & Wellness Brands Scale With Simple Ads — While Others Burn Budget
Worauf müssen Health & Wellness Brands wirklich achten? Und was unterscheidet die absoluten Top Marken von all den anderen?
Patrick Gröschner
The Google Ads Strategy Driving €100M+ in E-Commerce Revenue
How does Demand Gen work?
Jim Schroen
Scaling UGC: How to turn creator videos into a scalable advertising format
In our very first English podcast episode, we decode why UGC (User-Generated Content) remains a key player in today's media mix. Our guest, Jim Schrön, co-founder of GoViral, shares his journey from starting a Dutch UGC-focused creative agency to expanding into a full-service creative powerhouse.
Laura Rieger
Set up creative testing correctly: From hypothesis to winning creative
What makes a creative strategist and how do you combine data-based insights with creativity? Laura is a creative strategist at Perspective and works daily at the interface between performance and creative teams. Your task? To develop ads that are not only creatively convincing, but also perform based on data. In today's podcast, Laura shares how target group research forms her foundation, how she integrates current trends and platform developments into her work, and why close collaboration between performance and creative teams is so crucial.