Why do some brands manage to get to the heart of their creatives in such a way that they not only increase sales, but also create real connections with the target group? The key lies in a clearly structured and data-based creative process. In this podcast episode, we talk to Tim Lamprecht, founder of the paid social agency Dscheln. He gives us insights into his approach to developing ad creatives that perform sustainably. From research and ideation to testing and iteration, Tim explains how he successfully implements campaigns for customers ranging from small startups to big brands. We also shed light on why organic content is often the perfect starting point for ads, how data-based decisions affect success, and which tools and formats will be decisive in the future.

How successful was Black Week/Cyber Week this year? In this podcast episode, we talk to Felix & Daniel about their experiences and insights from the hottest season of the year. Daniel, co-founder of Top Ads and Growth Lead at advertace, contributes his many years of expertise in performance marketing. With his focus on eCommerce and Creative Ad Inspiration, he provides exciting insights into how brands develop sophisticated campaigns during Black Week. Felix, co-founder of a skincare brand and performance agency TurnVertical, has managed over 20 million euros in ad spend since 2017. He knows the challenges and opportunities first-hand — both from the perspective of an e-commerce company and as a consultant for numerous customers. In this episode, you'll learn why early planning is crucial, which strategies work particularly well when addressing target groups, and how Evergreen Ads perform reliably even in hectic times. At the same time, we are looking at how brands can maintain their authenticity in order to remain successful in the long term.

In our very first English podcast episode, we decode why UGC (User-Generated Content) remains a key player in today's media mix. Our guest, Jim Schrön, co-founder of GoViral, shares his journey from starting a Dutch UGC-focused creative agency to expanding into a full-service creative powerhouse.

What makes a creative strategist and how do you combine data-based insights with creativity? Laura is a creative strategist at Perspective and works daily at the interface between performance and creative teams. Your task? To develop ads that are not only creatively convincing, but also perform based on data. In today's podcast, Laura shares how target group research forms her foundation, how she integrates current trends and platform developments into her work, and why close collaboration between performance and creative teams is so crucial.

Jan, the founder of Nerds GmbH, is probably one of the most experienced experts in performance marketing and has been accompanying major brands and startups on their way to successful paid social campaigns for years. In today's podcast, we talk about how startups and large companies differ in marketing, what role speed and budget play, and why branding is crucial for long-term success. Jan shares exciting insights and real practical tips from his work. An inspiring conversation you don't want to miss!