How do you reach target groups who don't just click — they actually buy? In this episode, we talk to Siamak Ghofrani, founder of the Muydozo agency, about the art of really understanding target groups with avatar hacking — and why Pinterest Ads are an underrated performance lever, especially for e-commerce brands. Siamak shares his approach on how to think about personas based on data, what mistakes brands often make when targeting, and what really matters when it comes to creatives on Pinterest. Also: When is Pinterest Ads worthwhile as a channel — and what does a scalable setup look like?

How can Google Shopping still be profitably scaled today — and why is a standard setup often no longer sufficient? In this podcast episode, Simon Borg is a guest, founder and managing director of Touchpoint, one of the leading Google Ads agencies in German-speaking countries. Touchpoint works with well-known brands such as AG1, Teveo, Waterdrop and Snocks, among others. Simon explains why classic Google Shopping setups often do not utilize their full potential, how the Multiple Feed Strategy works and what role creatives also play in the shopping sector. In addition, it is about the importance of demand gen, the optimization of upper funnel campaigns and the most important developments around Google Ads for 2025.

How do you manage to provide both startups and global brands with scalable creatives without sacrificing performance or branding? In this podcast episode, I talk to Laura Neudert, Head of Operations at ninesixteen — a creative studio that specializes in conversion-driven ad creatives for e-commerce brands. The team works with well-known startups as well as with international corporations and is therefore very familiar with the requirements of both worlds. We talk about how to specifically manage creative strategies for startups and big brands, what good creative production must do today — from initial briefing to final evaluation, how to structure tests based on data without losing creative flow, and why scalable processes are crucial today to deliver consistently relevant ads.

How does performance marketing in B2B SaaS differ from classic e-commerce models? And how do you communicate complex products simply and effectively in ads? In this episode, we talk to Alina, Performance Marketing Manager at awork, a project management tool from Hamburg. Alina not only has many years of experience from agencies and the paid sector, but is now responsible for creative strategy and campaign planning at one of the most exciting B2B SaaS brands in German-speaking countries. Together, we look at the special features of B2B performance marketing — from longer customer journeys to the role of trust, thought leadership and storytelling to a data-driven creative strategy.

How do you generate highly qualified leads in 2025 — without generic funnels, but with real strategies that build trust? In this episode, we talk to Marcel Lechner, who not only scaled his own E-Com brand to over 10 million euros in revenue, but is now developing successful lead gen strategies for complex products. From PV companies to launch-based campaigns: Marcel combines data-driven marketing with a strong storytelling structure.