Group Creatives by Similarities - Creative Comparison Report

In this article, we explain everything about the Creative Comparison Report.

We have divided this article into the following subject areas:

• Using the Comparison Report
• Automatic group recognition
• Create groups manually
• View content from groups

More helpful articles:

• Getting started with DatAds
• Identifying Winning Ad Creatives - Top Creative Reports
• Collect creative inspiration - Inspiration Boards
• Identifying patterns in creatives - Creative Cockpit & Testing Log

In this video, we have covered all relevant topics in detail. If you prefer to read, you can find the relevant information below in the blog.

Using the Comparison Report

The goal of comparative analysis is to give you the opportunity to group different creatives with similarities. If you use a proper naming convention, you can compare various components. For example, grouping by content creator name is a frequently used feature.

All you have to do is make sure at the ad level that the corresponding name appears in the naming convention for every content creator video you create. If this is the case, you can compare your various content creators with each other in DatAds.

Automatic group recognition

As soon as you connect your ad accounts to DatAds for the first time, we'll check your ad names for similarities. The DatAds algorithm recognizes keywords that often appear in your ad names and automatically suggests them to you as groups.

This allows you to at a clean naming convention (Naming Convention Guide) start directly with Comparative Analysis. To be able to view the groups identified for your account, you must go to “+ Add group” click. The identified keywords/groups, including the associated number of ads, then appear here.

At the latest after 24h should you receive initial suggestions for groups from your ad account. If this is not the case, the probability is relatively high that you are not yet using a proper naming convention at ad level. Here Find out our best practice for a clean naming convention.

Create groups manually

You also have the option to create groups manually. To do this, the first step is to click on “+ Add group” and give your group a name. About the “Add filter” As a function, you can adjust your group with a filter of your choice.

Example 1:

Let's say you have 3 content creators (Lisa, Claire and Cedric) for your customer. If you have correctly entered the names of the respective creatives, you can use the Ad Name contains filter, for example Lisa, to build a suitable group.

Of course, you can also compare all other elements, such as ad angles or entire concepts. You can also group based on landing pages, ad formats, etc. You are therefore not only bound to the grouping at ad name level.

In the left text box, you can give your group a name. About the feature “Add filter” You can assign one or more filters to your group.

Global filter

About the “Add filter” The button next to the date allows you to set a global filter for all groups included in the report.

View content from groups

You have the opportunity to analyze the associated creatives of the created group in more detail. To do this, navigate to the group and click “See all”.

This gives you the opportunity to take a closer look at the associated ads and share them with others as needed. You can also use the associated Copy post ID.

Here are some more helpful articles about using DatAds:

• Getting started with DatAds
• Identifying Winning Ad Creatives - Top Creative Reports
• Collect creative inspiration - Inspiration Boards
• Identifying patterns in creatives - Creative Cockpit & Testing Log