What does a creative strategist do? The role, tasks and insights from practice

Creative Strategist: Connecting Data and Creativity

A Creative Strategist stands at the interface between creative and performance marketing teams. Communication between the two teams is therefore an important part. The task? Develop campaigns and ads that are not only visually appealing but also deliver measurable results.

But what exactly characterizes this profession? Creative strategists combine analytical skills with a deep understanding of brands, trends, and target groups. They know how to turn complex insights into tangible strategies and develop creative ideas that appeal to the target group.

But what exactly does a creative strategist do, and why is this role so important? In our podcast, we talk to Laura from Perspective, who shares her daily experience working as a creative strategist. Perspective is a tool for mobile funnels and helps generate leads.

The role of a creative strategist — insights with Laura Rieger

In our latest podcast episode, we talked with Laura Rieger, Creative Strategist at Perspective, spoke. As Laura explains, it's about combining data-based marketing with creative solutions that bring the desired success.

The tasks of a creative strategist:

1. Target group research:
   Laura emphasizes that every successful campaign starts with a deep understanding of the target group. The best ads appeal to the target group on an emotional and visual level, which is hardly possible without intensive research.
2. Relevance of trends:
   In a constantly changing environment, creative strategists must always be up-to-date. For example, new video formats are being tested to make campaigns relevant and appealing.
3. Collaboration between teams:
   A creative strategist rarely works alone: At Perspective, close communication between performance and creative teams is crucial. Laura describes how insights from campaign analytics flow into creative decisions to continuously optimize ads.
4. Creative testing and iteration:
   A creative strategist knows that not every ad works right away: Testing is a central part of their job.

Why are creative strategists so important?

In a world full of ads, simply generating attention isn't enough anymore. Creative strategists use their deep understanding of the target group to develop ads that are perfectly tailored to their needs. In doing so, they keep track of all ongoing campaigns and ensure a clear direction.

What skills does a creative strategist need?

Working as a creative strategist requires a broad set of skills that combines analytical and creative skills:

• Analytical thinking: Figures and data help to evaluate and optimize campaigns.
• Creativity: To develop ads that are emotionally appealing and stand out from the crowd.
• Strong communication skills: To communicate complex insights to teams and customers in an understandable and convincing way.
• Brand and target group understanding: Without a sense of trends and target groups, every strategy remains just a guess.

How DatAds helps Creative Strategists

For creative strategists like Laura, it is crucial to carry out tests in a structured way and make data-based decisions. Right here puts DatAds to make work more efficient and effective.

With DatAds Can be:

• Clearly structure creative tests: Test hypotheses and analyze the performance of various formats and messages.
• Gain cross-platform insights: Compare ads on Meta, TikTok, Google, and other platforms to identify the best strategies.
• Save time: The workflow is simplified so that the focus remains on developing creative content.
• Keep track of testing: DatAds AI automatically displays the most successful combinations so that creative strategists can continuously deliver winning creatives.

For Laura, DatAds is a game changer. It helps her to structure her strategies and make data-driven decisions — a decisive advantage for developing winning creatives.

Our podcast with Laura from Perspective offers exciting insights into the everyday life of a creative strategist. You will not only learn how Perspective develops new successful creatives, but also how you can take your creative process to the next level. You can find the podcast on YouTube, Spotify & Apple Podcasts.