The perfect creative meeting: How to take your team to the next level

Why Creative Meetings are a game changer

Creative ideas are an essential part of successful ads — but too many meetings are boring, unproductive, and full of theory. A really good creative meeting brings your performance and creative teams together to develop fresh ad ideas, plan campaigns, and make real breakthroughs. Here you can find out how to make your meetings as efficient and inspiring as possible.

1. The perfect preparation: How to set the right vibes

Create the right atmosphere

A creative meeting must open up space for ideas and provide an inspiring environment:

• Clear meeting rules: Full attention to ideas — laptops and cell phones for social media are taboo.
• Fresh vibe: Leave the standard confi! Why not switch to a lounge, café or outside?
• Creativity first: Don't start with figures or analysis — start with inspiration to activate creative thinking.
• Kickoff with impact: Show cool ads, trendy social media creatives or do a speed brainstorming session to get you in the mood.

The perfect team constellation

A ideal mix of different departments, such as design, copy and paid media, ensures that a wide variety of perspectives flow into the creative process. When all participants sit around the same table, they can contribute their respective expertise, inspire each other and make well-founded decisions together that are both strategically and creatively thought through.

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2. Structure & dynamics for next-level creative meetings

Use the right tools

• Mood boards & visuals: Digital or analog — a strong visual basis gives creativity direction.
• Storyboarding: Simple sketches help visualize initial video or ad layouts.
• Discuss ad references: Which creatives have performed recently and why?

Methods that really work

• Brainwriting instead of brainstorming: Everyone writes down ideas first before they are discussed.
• Ad remix approach: Rethink and develop successful ads.
• SCAMPER method: Diversify existing ideas — by replacing, combining, modifying, or eliminating.
• “Worst Idea” challenge: What would be the worst ad idea? The best ones often come out of this.

3. The perfect flow of a creative meeting

Step 1: Inspiration & Analysis (15 min)

• Quick round: Which ads or creatives have inspired us recently?
• Analysis: Which campaigns went well and what can we learn from them?

Step 2: Ideation & concept development (30 min)

• Create mood boards, headlines, and scribbles.
• Small groups develop different ad concepts.

Step 3: Feedback & Prioritization (15 min)

• Pitch ideas and collect feedback.
• Decision: Which concepts have the greatest potential?

4. After the meeting: From ideas to implementation

• Save documentation: Record notes, scribbles and prototypes digitally.
• Set to-dos: Who will implement which ad idea by when?
• Quick prototyping: Implement the first drafts on the same day.
• Follow-up check: After two weeks, check what worked.
• Share successes: Disseminate strong creatives as best practices within the team

Creative meetings that really rock

A perfect creative meeting gets your team flowing, provides fresh ideas and delivers real results. With the right structure, creative methods, and an inspiring atmosphere, you can boost your campaigns to the next level.

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