Ad Creatives 2025: You need to know the trends and strategies

What can we expect in Ad Creative Game 2025?

The Ad Creative Game is constantly evolving: new trends, platforms and technologies are changing how brands communicate with their target group. But what will be the focus of 2025?

This blog article is about the trends that will shape the Ad Creative Game in the coming year and how brands can prepare for them. How important creative diversity, personalization and the right formats are: You can listen to all of this in the podcast episode with Gerrit.

Guest on the podcast was Gerrit, founder of Performancepixel, a leading performance creative agency from Cologne. As a trained graphic designer and expert in performance marketing, Gerrit has a keen sense for the interface between creative design and data-based marketing.

Ad Creatives 2025 - That's what Gerrit thinks

AI as a game changer for creatives

Gerrit is convinced: 2025 will AI even more relevant for creating creatives. It will not only speed up processes, but also offer completely new opportunities for personalized ads.

AI opens up new opportunities to address target groups precisely by automatically adapting advertising material to individual preferences and needs. It complements human creativity and expands its potential without replacing it.

AI functions are also increasingly being integrated into Ads Manager. They simplify work processes, increase efficiency and enable data-based decisions with less effort.

personalization

Gerrit emphasizes that personalized ads continue to gain in importance. Data analysis plays a central role in understanding what really matters to different target groups. The combination of data and creativity enables brands to develop ads that not only perform but also create lasting connections with their target audience. Gerrit highlights that this is particularly important as consumers increasingly expect brands to personalize and make their communication authentic.

Creative Diversity

Another important point for 2025 is Creative Diversity. Gerrit describes how important it is not just to develop a single ad creative, but to test different formats and concepts.

Examples of creative diversity include:

• Videos in story format: Perfect for platforms such as Instagram and TikTok to present content in a short, dynamic and eye-catching way.
• Carousel ads: Particularly effective on Meta for showing multiple products or features in one ad.
• User-generated content (UGC): Authentic content from creators or customers who perform well on TikTok and Instagram.

By adapting creatives to the specifics of different platforms, brands can not only maximize their reach, but also communicate their messages in a more targeted and effective way.

testing strategies

One of Gerrit's most important findings: Success in creative games requires structured testing and clear evaluations.

Gerrit explains that brands need to understand which messages and formats really work. A structured testing strategy helps to gain insights and scale successful campaigns.

What does a structured test look like?

A structured creative test follows a simple process that provides clear results. The process consists of four steps:

1. Make a hypothesis: What would you like to test? For example, whether an emotional hook works better.
2. Perform a test: Different creatives are played out under the same conditions.
3. Analyze results: Evaluate data to see which variant performed better.
4. Optimize and repeat: Use insights to create and retest new creatives

A clear process makes creative testing efficient and effective. You can find more details about this in this article: https://www.datads.io/ressourcen/creative-testing-tiktok-meta-ads

Which formats and concepts will dominate in 2025

Gerrit highlights several creative formats that have proven to be particularly successful:

• Talking head ads with green screen: Creators speak directly into the camera while relevant information is shown in the background.
• Street surveys: Authentic interviews that speak directly to users.
• Voice-over creatives: Ideal for international campaigns, as only the voiceover needs to be replaced.
• Hook Transitions: creative format that aims to pick up on viral trends in order to immediately attract the attention of the target group and lead them seamlessly into the ad creative.

These formats work reliably and are ideal for getting started with creative testing.

How to prepare for 2025

In the podcast, Gerrit gives specific tips on how brands can adapt their ad creative strategy to be prepared for upcoming trends:

• Focus on testing and optimization: Diversity is crucial, but it cannot be achieved without testing. Data-based testing helps to find out which creatives and messages work best and which don't.
• Use data sensibly: Personalizing ads is based on a good data strategy. It's not just about collecting data, it's also about collecting it creative and strategic to use.
• Think across platforms: Every platform has its own strengths. Brands should adapt their content to the respective formats and target groups to achieve maximum impact. Auf TikTok Is fast-paced, creative content well received by a younger audience, while on facebook Longer, more informative content often works better. Adapting content to the platform and target group makes the difference.

How DatAds can help brands with creative testing

Implementing these trends is a major challenge for many brands — especially when it comes to testing, optimization, and cross-platform strategies. Here are tools like DatAds into the game.

With DatAds Can creative strategists and performance marketers:

• Structuring tests efficiently: Analyze various formats and messages in a targeted manner and identify the best variants.
• Gain cross-platform insights: Compare ads on Meta, TikTok, Google, and other platforms to develop the best strategies.
• Save time: Automated analyses and AI-based recommendations make the workflow more efficient.

In the podcast, Gerrit explains how important it is to use tools such as DatAds not only to save time, but also to improve the quality and performance of creatives.

Conclusion: 2025 in Ad Creative Game: Innovation is the key

The Ad Creative Game 2025 will be characterized by personalization, diversity and technological progress. Brands that are willing to adapt and implement innovative strategies will prevail. Gerrit's insights show how important it is not only to recognize trends, but also to integrate them into your own strategy in a targeted manner.

Listen to the podcast episode with Gerrit to learn more about 2025 trends and specific tips for your ad creative strategy.

‍

Listen now on YouTube and Spotify!

‍