In our very first English podcast episode, we decode why UGC (User-Generated Content) remains a key player in today's media mix. Our guest, Jim Schrön, co-founder of GoViral, shares his journey from starting a Dutch UGC-focused creative agency to expanding into a full-service creative powerhouse.

What makes a creative strategist and how do you combine data-based insights with creativity? Laura is a creative strategist at Perspective and works daily at the interface between performance and creative teams. Your task? To develop ads that are not only creatively convincing, but also perform based on data. In today's podcast, Laura shares how target group research forms her foundation, how she integrates current trends and platform developments into her work, and why close collaboration between performance and creative teams is so crucial.

Jan, the founder of Nerds GmbH, is probably one of the most experienced experts in performance marketing and has been accompanying major brands and startups on their way to successful paid social campaigns for years. In today's podcast, we talk about how startups and large companies differ in marketing, what role speed and budget play, and why branding is crucial for long-term success. Jan shares exciting insights and real practical tips from his work. An inspiring conversation you don't want to miss!

Jan, the founder of Nerds GmbH, is probably one of the most experienced experts in performance marketing and has been accompanying major brands and startups on their way to successful paid social campaigns for years. In today's podcast, we talk about how startups and large companies differ in marketing, what role speed and budget play, and why branding is crucial for long-term success. Jan shares exciting insights and real practical tips from his work. An inspiring conversation you don't want to miss!

Gerrit, founder of Performancepixel, a performance creative agency from Cologne, is a true expert when it comes to combining creative design and performance marketing. As a trained graphic designer, Gerrit combines performance marketing and creative development like no other. In today's podcast, Gerrit and I talk about his forecasts for 2025 and show you how you are perfectly prepared for the new year.