Everyone is talking about creative strategy. But what is creative strategy anyway? How do you use it in your own company and how does it help you create better ads? Martin has worked in media buying for years and has also been working on the topic of creative strategy since yesterday. In today's podcast, Martin shares his learnings from over 200 brands and 8-digit budgets.

How do you correctly evaluate the performance of your ad creatives? What does a good creative strategy look like? In today's podcast, Max Modrich, co-founder of DataDS, and Felix Morsbach, co-founder of TurnVertical, talk about creative strategy, creative testing and the story behind DataDS. Felix is not only co-founder of a new skincare brand, but also co-founder of TurnVertical (https://www.turnvertical.com/) a performance marketing agency that specializes in scaling and testing meta and TikTok ads.

This is the performance marketing and creative setup of a brand-new eCom brand. At least the path Felix Morsbach has chosen. Felix is not only co-founder of a new skincare brand, but also co-founder of TurnVertical (https://www.turnvertical.com/) a performance marketing agency that specializes in scaling and testing meta and TikTok ads. With over 20 million euros in ad spend since 2017, Felix can not only speak from his own e-commerce experience, but also has extensive knowledge from working with a wide range of customers. In today's podcast, Felix shares his experiences about tackling performance marketing and creative testing for a whole new brand.