How can you make the most of Meta, TikTok, and Google's ad libraries? Which information is really relevant and how can you use it for your marketing strategy? In this episode, we have Daniel, co-founder of Top Ads and growth lead at advertace, as our guest. With his extensive experience in performance marketing and his expertise in eCommerce, Daniel provides valuable insights into the area of creative ad inspiration. He shares his learnings on how you can get more inspiration and market understanding from ad libraries to make your campaigns even more successful.

How do you develop ads that not only look very good but also deliver performance? Bernhard is the founder of THE AD.GENCY, an e-commerce agency from Vienna that works with exciting brands such as Waterdrop, Giesswein and many others. Thanks to his many years of experience in e-commerce and cooperation with a wide range of brands, Bernhard is not only an absolute expert in terms of figures, data and facts, but also in the creative sector. Bernhard and his team always manage to deliver creative content that not only performs, but also gets the brand department's “okay”. In today's podcast, Bernhard shares his learnings and experiences and shows you how you too can produce higher-quality creatives.

YouTube ads, and Demand Gen in particular, are becoming increasingly popular. For many eCommerce brands, however, Google is just a pull channel that picks up the demand created via Meta, TikTok and Co. But Jonas and Max explain in today's podcast how you can also generate demand via Google. Jonas is co-founder of Beilmann Marketing, a Google Ads agency that is particularly dedicated to YouTube and Demand Gen. With more than 5 million euros of managed ad spend per month, Jonas has a lot of experience. In today's podcast, Jonas shares his learnings on how you too can use YouTube and Demand Gen for yourself and your company.

Everyone is talking about creative strategy. But what is creative strategy anyway? How do you use it in your own company and how does it help you create better ads? Martin has worked in media buying for years and has also been working on the topic of creative strategy since yesterday. In today's podcast, Martin shares his learnings from over 200 brands and 8-digit budgets.

How do you correctly evaluate the performance of your ad creatives? What does a good creative strategy look like? In today's podcast, Max Modrich, co-founder of DataDS, and Felix Morsbach, co-founder of TurnVertical, talk about creative strategy, creative testing and the story behind DataDS. Felix is not only co-founder of a new skincare brand, but also co-founder of TurnVertical (https://www.turnvertical.com/) a performance marketing agency that specializes in scaling and testing meta and TikTok ads.