DatAds metrics explained

Within DatAds, you'll find a variety of metrics to ensure a better analysis of your ads. In this blog post, we would like to explain to you how we calculate our metrics and how you can use and interpret them for yourself.

Thumbstop ratio

Also known as a hook rate, the thumbstop ratio allows you to analyze how effectively your video ad hook is attracting users' attention.

3 seconds of video plays/Impressions

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DatAds Thumbstop Ratio

In view of the steadily declining attention span of users and the fact that we only receive values from TikTok for the first 2 seconds of video playback, we have introduced the DatAds Thumbstop Ratio. To provide a consolidated value, the DatAds Thumbstop Ratio also allows you to see this in your meta ads.

2 seconds of video plays/Impressions

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Hook to Click Ratio

With the Hook to Click Ratio, we want to show you whether your video not only motivates viewers to watch, but also causes them to click on your website.

Meta: Link Clicks/3-Second Video Plays

TikTok: Link Clicks/2-Second Video Plays

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Hold Rate

The hold rate provides information about the extent to which your content not only captivates viewers for a short time, but also keeps them engaged over a longer period of time.

Meta: ThruPlays/Impressions

TikTok: 50% Video View/Impressions

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Conversion rate

The conversion rate measures the percentage of users who make a purchase after visiting your website.

Purchase/Landing Page Views

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Average Order Value (AOV)

The Average Order Value (AOV) is the average amount that customers spend when making a purchase from your website.

Purchase Conversion Value/Purchase Conversions

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